• Updated : 2019.5.27 월 16:15
> Feature > Cover Story
How to Create Social Value Through Consumption
오희수 객원기자  |  tribune1968@cnumedia.com
폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
승인 2018.05.11  17:36:06
트위터 페이스북 미투데이 요즘 네이버 구글 msn

▲ A student writing on the postcards named “Blooming their hopes with you” that produced by using pressed flowers of two comfort women victims / A bracelet and badges aiming to raise awareness of comfort women

    Nowadays, consumption trends have changed. Buying goods based on social value directly connected with supporting those in needs as well as raising awareness of social issues is becoming a new trend. Some non-profit foundations or fundraisers also use meaningful designs or installations to draw potential consumers’ attention such as offering rewards to make them feel good. For people who currently want to engage in social value-added consumption trends, here are some ways to join in.
    You might remember the one celebrity who wore a rubber bracelet on a TV show. The bracelet gained attention because it was not an ordinary one—it was a “Blooming Bracelet”, the profit from the sale of which would be automatically contributed to the victims of sexual slavery by the Japanese military. Moreover, it was surely a worthwhile thing since a consumer could respond to social issues through buying the goods. In the same way, Marimond, WWF, Heeum, New:Kit and many others sell various kinds of goods from trendy accessories to smartphone cases which can help others for a better society. 

▲ Bracelets, a badge and stickers related to a saving animals campaign

    Recently, social crowdfunding sites have also become a popular way for producing and selling products for campaigns to make our society a better place. Tumblebug and Wadiz are the representative rewards-based platforms. Consumers can push some creators’ ideas and projects regarding environmental protection and endangered animals by supporting them financially. They can receive certain types of rewards such as T-shirts with short slogans. In that sense, the aspects of “Meaning out” made meaningful ways to the fancy and fun social trend of inviting people to join in.

By Oh Hee-soo, Guest Reporter

폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
트위터 페이스북 미투데이 요즘 네이버 구글 msn 뒤로가기 위로가기
이 기사에 대한 댓글 이야기 (0)
자동등록방지용 코드를 입력하세요!   
- 200자까지 쓰실 수 있습니다. (현재 0 byte / 최대 400byte)
- 욕설등 인신공격성 글은 삭제 합니다. [운영원칙]
이 기사에 대한 댓글 이야기 (0)
Burning Sun and Spy-Cam Scandal
International Culture Day
International Summer Session 2019
Daein Art Market
Gwangju International Community Day
Korea-China Leadership Program
Commemorating the Memory of the May 18 Deomocratization Movement
Dilemma About Learning Foreign Languages Practically
Indispensable Information on Diverse Programs
Tribune: The Good and the Missing
About Chonnam Tribune Privacy PolicyYouth Protection Policy Rejection of Email CollectionㆍContact Us
Chonnam National University, 77 Yongbong-ro, Buk-gu, Gwangju 61186, Korea l Tel 062-530-0525
Youth Protection Officer : 이은규
Copyright © Chonnam Tribune. All rights reserved. mail to : tribune1968@cnumedia.com